Why Protecto
The common data protection problems that Protecto solves, and what makes its approach different from alternatives.
Common problems without Protecto
Most teams run into the same issues when handling sensitive data:
| Problem | What typically goes wrong |
|---|---|
| Manual masking | Hard-coded regexes break and miss edge cases |
| Inconsistent tokens | Same value masked differently across systems |
| GenAI leakage | Prompts and responses accidentally expose PII |
| Compliance pressure | No clear audit trail or retention controls |
| Performance | Heavy privacy tooling slows down core services |
What Protecto does differently
Protecto provides centralized, deterministic tokenization with APIs fast enough for real-time use and flexible enough for batch processing.
- Auto-detect unknown PII in free-form text — no pre-labeling required
- Consistent tokens — the same value always produces the same token when using the same token type, enabling joins, analytics, and comparisons
- Controlled unmasking — you decide who can unmask, and under which policy
- Async APIs — handle large payloads without timeouts
- Built-in toxicity scoring — protect GenAI workflows from harmful content
Where Protecto fits
Protecto is designed to sit at data boundaries — wherever sensitive data enters or leaves your system:
You call the Mask API on input, work with tokens internally, and call the Unmask API only when the original value is genuinely needed by an authorized workflow.
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